When the salary is only enough for half of life - Studio Thom Pfister for Winter Aid
This year, too, the digital donation campaign comes from Studio Thom Pfister. It points out that there are people whose wages are only enough for half their lives.
Winterhilfe supports people in all regions of Switzerland who live on the poverty line. More than 50,000 people throughout Switzerland receive benefits amounting to over 14 million Swiss francs per year. To finance its work, Winterhilfe relies on donations.
The campaign by Studio Thom Pfister builds on last year's campaign and continues it consistently. 15- and 6-second animations point out that there are people in Switzerland whose wages (despite work) are only enough for half of life. The concept is based on the idea of "in Switzerland there are no half measures" and shows in simple illustrations that these half measures do exist. This year's national campaign will launch on September 5 and will be played out across YouTube, Facebook, Instagram and Google. The digital campaign will be flanked by radio spots and TV spots on Léman Bleu and Canal 9.
Responsible at Winterhilfe: Monika Stampfli (Managing Director Winterhilfe Schweiz), Esther Güdel (Head of Communication Winterhilfe Schweiz), Florence Regad Buholzer (Responsible for Marketing and Communication Suisse Romande). Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting/Text), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Kim Wüthrich (Illustration), Juli Martinelli (Graphic Design). Responsible online marketing agency, Clockwork Digital: Sandro Jungi (Founder). Responsible recording studio, nice noise: Bobby Gertsch (consulting, concept, production), Nadja Ender (consulting, lyrics, booking, administration), Jonathan Schudel (production audio/video), Alex Anderfuhren (production audio/video)
