Friendly greetings for the ZKB: See every detail in the Schauspielhaus

Zürcher Kantonalbank offers its customers a seat upgrade at the Schauspielhaus Zurich. A cultural commitment that makes the bank's own brand claim "the bank close at hand" a tangible experience. This means you are closer to the stage, even in the theater.

Since the change of artistic director in the 2019/2020 season, the Schauspielhaus Zürich has undergone major changes. Even well-known stage plays are being completely reinterpreted and staged in surprising ways. With the same intention, the agency Freundliche Grüsse has set to work to promote the sponsorship activity. Consequently, the subjects are also their own interpretation of the theater classics.

So the campaign presents itself slightly surreal, modern, colorful and above all very auffällig. As in the theater hall, we are also closer to the image detail, so that the table becomes the stage. On it befind accessories and details that would not be recognizable from a great distance. The artfully arranged images were created in collaboration with photographer Hanna Hullar. If you look closely, you may be able to guess which pieces are involved here.

The campaign can be seen on posters, e-screens and advertisements in the canton of Zurich from September 12, 2022. At the same time, it will be played out via social media and display ads.

Responsible at Zürcher Kantonalbank: Danijela Erni-Colic (Project Manager Campaign Management), Cornelia Grüninger (Project Manager Campaign Management), Tania Cambeiro Antelo (Project Manager Sponsoring), Daniel Locher (Senior Brand Manager). Responsible at Friendly regards: Samuel Textor, Pascal Deville (overall responsibility), Norihito Iida, Christian Stüdi (creative direction), Roxana Hudson (consulting), Remo Wyss (grafik), (pd/tim): Johanna Hullar (Fotografie).