Thjnk Zurich: Cast off - the Denner Dogs are here!
The new image campaign dramatizes the short distances to the nearest Denner. In the second year of collaboration between Thjnk Zurich and Denner, they are now jointly presenting the second major film as part of a new campaign impact.
The discounter Denner now has one of the densest branch networks in Switzerland, with over 850 stores. So "Close to you" is not just a claim, but a promise. The geographical proximity of the many Denner stores is an advantage for everyone, except for those who actually like to walk long distances - dogs.
In the new film we see various dogs that are bored to death at home until they are finally redeemed and their mistresses and masters take them for a walk. But the joy does not last long, because the next Denner is unfortunately very close. The Denner Dogs are musically accompanied by the Grand Dame Elaine Stritch with the song "Are you having any fun?".
The film was shot in camera with a wide variety of dogs and will be shown in the cinema, on TV and online in different versions and lengths. The Denner Dogs will accompany Denner's communication again and again. For example, they will also present the Denner weekly promotions and advertise specific products in short formats.
Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk ZurichAlexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht (Art Direction), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist (Consulting), Gordon Nemitz (GF Strategy) Thomas Nabbefeld, Benjamin Calcott (FFF). External partners: Brian Lee Hughes (Director), Niels Thastum (DoP), Iconoclast Germany (Production), Tony Froschhammer (Editing), Slaughterhouse (Post Production), Hastings (Sound Studio), JBW Media AG (Media).
