Zimmermann lets Marcus Signer explain Emmentaler

Emmentaler AOP is made by hand in over 100 village cheese dairies, offers nine degrees of ripeness and a corresponding variety of flavors, transparency throughout production, and each cheese can be traced back to its place of origin. So there are many good reasons to choose an original Emmentaler AOP. The current campaign focuses on precisely these reasons - or rather USPs of the brand. Unagitated, but all the more authentic and with a lot of heart, style and a certain grandeur.

After the well-known Bernese actor Marcus Signer with his compagnon Matthias Sempach this spring already accompanied the Emmentaler Schwing promotionhe now sits in front of the camera as the sole performer and cheese connoisseur. This is the first time that Marcus Signer's pithy voice has been heard and seen in the advertising world.

The footage was shot in the Schwingerstübli on Matthias Sempach's farm. All films are uncut "one-takers", supporting the style and the authentic hand-made spirit.

The campaign will air nationally on TV, on various digital platforms and on social media channels, and will lead to the comprehensive Campaign landing pagewhere you can find entertaining outtakes and funny gif links.

Responsible at Emmentaler Switzerland: Annemarie Boos (Senior Manager Brand, Marketing & Communication), Sandra Wiedmer (Marketing & Communication Manager). Responsible at Zimmermann Communications: Dominik Mätzener (GF Consulting/Strategy), Christoff Strukamp (Creative Direction), Ramon Alder (Art Direction), Sonja Zimmermann (Digital Art Director), Florian Bieniek (Project Management), Rolf Zimmermann (Strategy/Media). Film production: Markenfilm Schweiz, Stefan Künzler (director), Pierre Castillo Bernad (DoP), Michael Gloor (producer); Hurrah.ch (food styling and photography). Social media, digital advertising media and landing page: Zimmermann Communications. Technical programming landing page: Weooo.