Since last week, the children's book character Papa Moll can be seen on smoothies in Migros and Spar refrigerated shelves. This is the first True Fruits Design Edition for Switzerland.
Also available in stores on the occasion of the Swiss Federal Wrestling and Alpine Festival is the "Schwingerclub" bottle text edition, which unites the world of swingers and swingers.
Responsible at True Fruits: Nicolas Lecloux (CMO), Fee Surges (International Marketing Director). Responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction).