Havas Village Zurich is on the lookout for customers for the Conference House

Havas Village Zürich's campaign is designed to show what the Conference House in Zurich North has to offer. First-time marketing measures are intended to boost booking figures and gather data-based insights about the target groups.

Conference House

Home office, video conferencing and limited contact options due to Covid restrictions were also reflected in the booking and occupancy figures of conference centers. This was also the case for Conference House, a young provider of conference and event infrastructure in the Ambassador House not far from Glattpark in Zurich North.

To boost bookings, Havas Village in Zurich developed a social media strategy to increase the Conference House's visibility and generate additional demand. In addition, the campaign design was created in such a way that it can be used to collect data that provides insights and information about the target groups and their behavior.Conference House Conference House Conference House Conference House

The social media strategy comprises a media and a creative concept, both of which cover the different information needs of the target groups across the various campaign phases. Due to the close integration of media, digital and creative at Havas Village Zurich, the Conference House is offered a one-stop solution - from strategy to conception to implementation.

The campaign launches in mid-August on LinkedIn with moving image and static conversions.

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