TMI as master of ceremonies for 100-year anniversary of Baer

The Baer brand is celebrating 100 years of indulgence. To celebrate its 100th anniversary, the company has commissioned Zurich-based agency TMI to design and implement a nationwide birthday campaign.

BaerUnder the birthday motto "Happy Baersday", on the one hand there are on-pack prizes to be won with the purchase of Baer products, and on the other hand a large-scale food truck roadshow has started across Switzerland. The recipes for the grilled sandwich creations available at the Baer food truck were developed by the Street food couple Pascale Trachsel and Jerome Schmalfuss developed and presented at street food festivals and appearances around the Swiss retail trade.


Responsible at Baer:  Sarah Lecordier (Marketing Director Switzerland and Austria), Lara Rohrer (Senior Brand Manager), Juan Garcia (Brand Manager). Responsible at TMI: Sandro Wegmann (project management), Alban Haas (event conception), Marcial Constant (creative direction/UX design), Caroline Breitenmoser (art direction), Michael Gassler (strategy).

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