KPT campaign goes into the next round

The large-scale out-of-home, online, and social media campaign has been launched: The umbrella theme of hiking will now be even broader. From October, it will then be supplemented with additional TV spots.

Last year's campaign by health insurer KPT was dedicated to one of Switzerland's most popular hobbies: hiking - and won many sympathy points among its target group. The campaign also attracted official attention. The powerful images of the Swiss mountains won two gold NYX Awards in the "Advertising Poster" and "Advertising Photography" categories.

For the 2022 fall campaign, the umbrella theme is now even broader and communicates specific plus messages of the health insurance company with new humorous outdoor subjects. For example, the reliability and commitment of the employees are backed up with service promises, such as location-independent advice or 24/7 availability in the event of medical problems.

Responsible at KPT: Marc Bissig (overall responsibility), Stefanie Gehrig (campaign management offline), Daniel Knuchel (campaign management digital), Tanja Huber (digital), Natalie Portmann and Beni Meier (text). Responsible at the agencies: Family: Claudio Catrambone (Creative Director/Overall Responsibility), Svenja Hässig (Account Director), Severin Binkert, Marion Gwerder, Torsten Maas, Grit Wolany (Concept and Art Director) Production: Stories, Janic Halioua (director), Arthur Mebius (photographer), Emoticom: Patrick Hüttenmoser (Creative Director), Jaana Kaufmann-Bienz (Consulting), Yves Ackermann, Marijan von Allmen, Mathias Habich, Anja Rüfenacht (Art Director), Richard Gehrig (Head of Production), Marc Wyss (Developer), JBW Media: Nina Rolle & Oliver Huber (Media)


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