Kreisvier and Basel Tourism once again dispense with Swiss clichés

Already in winter, Basel Tourism presented Basel as a desirable destination with atypical tourist attractions. This break from the Swiss cliché is now being extended with a summer image campaign by Kreisvier.

SchweizklischeeAs the main medium, an online film now complements the existing advertising tools. In it, an American couple tells friends about their vacation in Switzerland. The soundtrack suggests a picture-book Swiss vacation, but the scenes shown tell a completely different story.

Furthermore, the campaign will be extended digitally through DOOH, banners, social media, web and owned media, this time with a summer atmosphere in the city on the Rhine.


Responsible at Basel Tourismus: Christoph Bosshardt (Deputy Director, Head of Marketing), Sarah Bruhin (Social Media & Online Manager), Aline Franklin (Text & Content Manager), Silvio Iacconi (Digital Marketing Manager). Responsible at Kreisvier: Alexandra Kellenberger, Joel Kettl (consulting), Amaru Eslava, Carmen Stähelin, Michael Schmidt, Johanna Buehler (creation), Dario Bonarrigio, Jessica Wernli, Sinia Brugger (interaction design). Responsible at Cover Media: Stefan Sommerhalder (Production Manager), Angelina Belintani, Michel Zürcher (Production), André Guadagno (Director), Tim Gibbons (DoP), Nathalie Kamber (Camera Assistant), Samuel Erdmann (Production Manager), Philipp Keusen (Hair & Makeup), Oliver Muff (Gaffer), Wendelin Schmidt-Ott (Set Sound), Randy Looser (Production Design), Rainer Ammann, Baschi Thommen (Sound Design), Christian Taro (Editing), Roman Schnell (Motion Design). Responsible at Gamned (media consulting, media planning and activation): Fabrizio Tudisco, Granit Sermaxhaj, Taulant Ramadani

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