Soon, Switzerland's best wrestlers will be competing at the Swiss Federal Wrestling and Alpine Festival (ESAF). Jung von Matt Limmat puts the reigning wrestling king Stucki Christian and a robot in the center for "king partner" Mobiliar.
Stucki actually just wanted to inspect the ESAF sausages. But as soon as the wrestling king steps up to the machine, it accidentally challenges him to a fight. And that has consequences.
This is how Jung von Matt Limmat stages the continuation of Mobiliar's ESAF campaign, which was launched in June. In classic "Dear Mobiliar" style, Christian Stucki explains his misfortune, for which he really couldn't do anything.
Mobiliar is thus celebrating the essence of its ESAF campaign this year: down-to-earthness. This connects Mobiliar, the wrestling festival, the national dish in times of wrestling - the sausage - and Christian Stucki.
For the fourth time in a row, Mobiliar is the king partner of the Swiss Federal Wrestling and Alpine Festival, which takes place this year in Pratteln from August 26 to 28.
On site, visitors will be able to assess for themselves the power of such a robot. Visitors to the ESAF can experience the secret star "live" and have their photo taken. And don't worry: the robot won't challenge anyone else to swing after its lesson.
The "Robolupf" commercial premiered in Swiss cinemas on August 1, will run on social media and online assets from August 8, and will air on TV from August 15.
Responsible at the Mobiliar: Angéline Willisch (Marketing Communication Manager), Silvia Siffert (Marketing Communication Manager), Lorenz Jenni (Head of Brand Leadership & Marketing Communication). Responsible at Jung von Matt Limmat: Gaston Filippo (Art Direction), Johnny Grubenmann (Text), Annika Baur (Project Management), Wolfgang Bark (Executive Creative Director), Cyrill Hauser (Chief Client Officer), Dennis Hofmann (Executive Strategy Director). Responsible at Jung von Matt Play: Natascha Imfeld (Art Buying & Agency Producing). External partners:inside: Responsible at Mediaschneider: Eva Rösner (Digital Consultant), Janine Nussbaumer (Client Service Director). Responsible at Stories: Tobias Fueter (Director), Tobias Dengler (DoP), Michèle Seligmann (Executive Producer), Nicole Spring (Producer), Heike Schreyer (Production Coordinator), Dennis Céline Bindy (Editor), Maurizio Bergmann (Sound Design), The Frank Barton Company Madrid (VFX, 3D), Edoardo Moruzzi (Head of Postproduction), Céline Bindy (Postproduction Operator), Stefan Bucher (Postproduction Technical Manager), Dominic Rüegg (Postproduction Trainee), Patrizia Jäger (Styling), Julia Ritter (Make-up), Atelier Lomann (Equipment), Jingle Jungle (Voice Recording & Mix).