Ex Libris: Ruf Lanz presents the right book for Alain Berset

Ex Libris has the right book for every:n. Ruf Lanz shows this in the Sunday media using the example of Federal Councilor and hobby pilot Alain Berset.

Founded in 1947 as a book club, Ex Libris says it is now the largest media online store in Switzerland. A huge selection of books and e-books can be found on Exlibris.ch can be ordered.

"For 75 years, the right book for everyone. At a low price." is therefore the slogan of a current campaign that was shown in the four major Sunday newspapers at the weekend.

On it, Federal Councilor Alain Berset can be seen behind the book "Sky Guide - Der Reiseführer zum Luftraum". The subject is intended to allude to the Federal Council's recently publicized stray flight over France.

The mischievous motif was conceived and realized by the Ruf Lanz agency.

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