Ese Agency puts Denner employees in the spotlight
When the store manager becomes a poster boy. Winterthur-based Ese Agency makes employees the heart and face of the current Denner campaign.
Everything on the future. The Denner campaign, which aims to demonstrate the retailer's commitment in an honest, authentic and transparent way, is entering its second round. One year after the first joint campaign the agency takes the term "sustainability" apart - this time with a focus on people. Because sustainability doesn't work without the human factor, according to the agency.
Therefore, the focus is not on agency models or stock smiles, but on authenticity. The store manager Jeton and the product manager Sofja with her baby become national campaign faces, true to the motto: Employees are the heart and face of Denner and an important part of the sustainability strategy.
The fact that Denner is also aware of its responsibility toward future generations becomes the cornerstone of its communication. The company's commitment to education and training is reflected both on the posters and on the sustainability platform. Everythingfuture.ch present. The apprentices Fernanda, Giorgio and David from the junior branch are used as authentic testimonials.
Responsible at Denner: Rémy Müler (Head of Marketing Communications), Pascal Trütsch (Deputy Head of Marketing Communications), Grazia Grassi (Head of Corporate Communications). Responsible at Ese Agency: Emanuel Ernst, Dominik Müller, Elia Binelli (Concept and Strategy), Severin Gamper (Art Direction), Elia Binelli (Project Management). Responsible at Witwinkel (production): Tim Stief (photo production project management), Armon Ruetz (photo production), Timo Kern (image editing). Final artwork, data preparation: Detail.
