The stores in the stations are attractive for shopping, catering and quick errands. To increase footfall in the summer, the campaign focuses on the wide range of products on offer and makes them even more attractive. And it does so with discounts of their choice, which customers can secure via smartphone and redeem on the spot.
Discounts in 3D
During the campaign period, the stations are full of attractive discounts. These can be snapped up quite easily with a smartphone. This is exactly what the key visual communicates in a playful way with 3D renderings that represent the summer range in an appealing way. Digital posters, online and social media ads and flyers lead to the online platform to participate.
New offers every day
On the Online platform sbb.ch/discounts there are new offers to discover every day. These can be filtered and selected according to personal interests or preferences. For example, 20 % on books, 2 for 1 on pizza or 15 Proznet on shoes. Once customers have decided on one or more offers, they save the digital discount coupons on their smartphones and redeem them at the respective stores in the station. As an additional incentive to take part, a GA travelcard is raffled off every week.
16 stations are included
The campaign can now be seen throughout Switzerland. Until July 10, 2022, you can watch daily Download discounts and at the stations in Aarau, Basel SBB, Berne, Biel, Fribourg, Geneva Cornavin, Geneva Airport, Lausanne, Lucerne, Neuchâtel, St. Gallen, Winterthur, Zug, Zurich Oerlikon, Zurich Stadelhofen and Zurich HB.
Responsible at SBB Immobilien: Katharina Reber (Campaign Manager), Grégoire Pilly (Campaign Manager), Matteo Theler (Portfolio Manager), Dominik Mosimann (Content Manager), Julien Weil (Digital Product Owner), Urban Burch (Branding&Design). Responsible at Wunderman Thompson: Benjamin Franken (CD), Sonja Gross (Art Direction), Julia Staub (Text), Stephan Lanz (Consulting Campaigning), Jan Djamei (Consulting Technology), Simon Häusler (UX), Kim Prinzing (DTP). Responsible for photography/CGI: Jonathan Heyer / Sebahat Film+Foto (photography), Mark Gmehling / Visualeyes International (CGI)