Thjnk Zurich creates "unforgettable moments" for Sunrise with Baschi and Federer

In addition to the new brand world, Sunrise is also launching a new loyalty program. All Sunrise customers benefit from "Sunrise Moments" free of charge.

Benefits include access to event tickets up to 48h before the official start of sales, exclusive discounts and unique experiences such as VIP passes or meet & greets.

Those who want exclusive access usually need an admission. That's why a key visual was designed that showcases a special admission bracelet. The "Sunrise-Bracelet" is not only to be seen in the key visual, but is also sent to Sunrise customers for special events in a high-quality production.

The fact that "Sunrise Moments" brings you closer to stars is also promised in the two application films, in which people get unashamedly close to their heroes. For example, Baschi lies relaxed in the bathtub, but one of his fans is at least as relaxed sitting next to him on the toilet. Or a spectator is not sitting in the stands, but right next to Roger Federer on his bench, giving him tips on how to play more successfully.


Responsible at Sunrise: Tenzin Samden Khangsar (E-Marketing & Digital Communications Manager); Anna Leutar (Head of ATL & Brand Campaigning); Andreas Caluori (Senior Director Brand & Marcoms). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht, Raymi Mendoza (Art Direction), Andrea Bison (GF Consulting), (Consulting), Gordon Nemitz (GF Strategy), Claudia Ziltener, Linda Zaugg, Marcella Corti (Consulting). External partners: Stories with William Armstrong (Director), Cezary Zacherewicz (DoP), Michèle Seligmann (Executive Producer ), Jürgen Krause (Producer), Karina Kirschner (Line Producer ), Edoardo Moruzzi (Head of Postproduction), Peter Scherz delighted gmbh (Art Department CH),), Jules Bayer-Crier (Editor), Mustafa Sert (Color Grading), Denis Kretz (VFX), Jingle Jungle Tonstudios (Sound Design Manifestofilm / Audiopostproduction). Responsible media agency: Webrepublic: Nina Siermann (Client Solutions Manager), Florian Hamer (Client Solutions Manager)

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