EWZ ranger reports back from Zurich Zoo
As a sponsor of Zurich Zoo, EWZ has further expanded its digital extension, especially with videos. The EWZ Ranger's smirky format provides tips for a visit to the zoo and at the same time brings EWZ services closer.
Last year, the EWZ cult figure of the EWZ Ranger revealed current highlights from the world of Zurich Zoo for the first time with his tips and fun facts. The first two video seasons generated over one million impressions on social media. One third of the people reached have finished watching the clips.
In the new season, the EWZ Ranger continues to skilfully bridge the gap between animal facts and EWZ products and services. This time, however, the videos, which continue to be produced with the agency Jim & Jim and the actor Niggi Hégelé from the theater ensemble anundpfirsich, are half as long as before. The variety of topics ranges from biomass to a hand dryer that eats only natural electricity. Hadrien Jean-Richard, Head of Storytelling & Communication Services at EWZ, has consistently developed the format with his team based on analytics: "We are very pleased that so many fans have finished watching these stories on social media. But the needs of the community are changing. Our data shows that the current trend toward shorter formats meets a real desire from the community."
Responsible at EWZ: Hadrien Jean-Richard (Head of Storytelling & Communication Services), Clare Marie Roggen (Project Manager Sponsoring), Elena Moor (Apprentice Businesswoman), Pascal Schaub (Head of Marketing & Communication). Responsible at Jim & Jim: Melanie Luu, Andrin Buchli, Fabio Emch, Federico Zanini, Joe Frei, Helen Röhrig. Responsible at anandpeach: Niggi Hégelé (actor and artistic director).
