Friendly greetings makes the road trip a river trip for Rivella
Under the motto "At home by the water", Rivella is launching another major summer promotion - this time with a variety of competitions. Content strategy, production and media planning for the social media channels were provided by Freundliche Grüsse.
At the center of the cross-channel campaign is a competition in which you can win a Mercedes-Benz camper. In addition to the main prize, there are other interesting daily prizes to be won. Another element of the promotion is the "Water Splash Game" developed by the agency Staay Interactive, which can be played exclusively in the Rivella app. In this game, users can participate in the draw for weekly prizes by achieving high scores.
Thanks to Freundliche Grüsse's content strategy, the activating "Daheim am Wasser" campaign is also seamlessly continued on social media. In the course of a film and photo shoot, the story of a flat-sharing community was created, which travels the whole of Switzerland in a camper along the Aare. In the process, the participants not only enjoy the summer to the full with Rivella, but also learn many interesting facts about Switzerland's longest river. On the one hand, this story explains the mechanism of the various competitions and the "Water Splash Game" - and on the other hand, it provides further content in connection with the summer promotion.
Furthermore, with sampling events at Swiss train stations or events such as the "Rivella SUP Day" or the "Watt Air Jump," a variety of marketing activities also take place outside of social media in various cities.
Responsible at Rivella: Elena Neuhold (Junior Brand Manager), Caroline Benz (Trainee Brand Management Rivella), Andrea Murer (Head of Live Marketing), Isabel Nyffeler (Senior Live Marketing Manager). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Marion Schwager (overall responsibility), Eva Brun (consulting), Janine Sonderegger (Head of Content), Morris Lötscher, Katharina Thalmann (text/concept), Mara Schwegler (art direction), Roberto De Bonis (social media strategy); Film production: Marty/Trezzini. Responsible at Staay Interactive: Philip Eggenberger (Managing Director), Gian Andri Bezzola (Art Director), Dimo Notarfrancesco (Technical Director).
