Thjnk Zurich: Campaign for the new "strong" Sunrise Up subscriptions

In addition to the new appearance, Sunrise is also launching a completely new product portfolio. "Sunrise Up" offers Switzerland the perfect combination of mobile, TV and Internet.

The special thing about it is that the more content you combine, the more you benefit. Sunrise Up is therefore "the upgrade for your life" in every respect.

Whereas on the image level people are encouraged to do great things, on the product level the target group is now asked to make something concrete out of the networked possibilities that Sunrise offers.

Like the new generation of people, for example, who are questioning the status quo and increasingly taking to the streets again. They are making clever use of the technological possibilities to organize themselves and draw attention to grievances. This can be seen in the new film, which promotes the new Sunrise Up subscriptions and at the same time calls on the target group to stand up for their cause.

"Sunrise Up" will be played out via a multi-stage funnel campaign, both digitally and analog.

Responsible at Sunrise UPC:  Andreas Caluori (Senior Director Brand Development and Consumer Marketing), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Marketing Manager), Anastasija Knezevic (ATL & Brand Campaigning Specialist), Marc Halm (Senior Digital & Social Marketing Manager). Responsible at thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Anna-Fiona Geller (Text), Lukas Frischknecht, Alexander Müsgens, Silvia Meierhofer, Raymi Mendoza (Art Direction), Leorah Uhricek, Jozy Jeanguenin, Marco Martoglio (Graphic Design), Gordon Nemitz (GF Strategy), Andrea Bison (GF Consulting) Claudia Ziltener, Michaela Bossard, Cornelia Nünlist, Jennifer Vogel (Consulting) Thomas Nabbefeld, Axel Doepner, Laura Früchtenicht (FFF), Marc Seibert, Guido Block (thjnk 24/7). External partners: Film: Stories with William Armstrong (Director), Cezary Zacherewicz (DoP), Michèle Seligmann (Executive Producer), Jürgen Krause (Producer), Karina Kirschner (Line Producer ), Edoardo Moruzzi (Head of Postproduction), Peter Scherz delighted gmbh (Art Department CH), Birdviewpicture GmbH (Drone), Ester de Udaeta (Producer Spain Western), Iain Whitewright (Editor), Paul Yacono The Mill, Los Angeles (Color Grading), Denis Kretz (VFX), Jingle Jungle Tonstudios (Sound Design Manifestofilm/Audiopostproduction). Photography: David Daub (Wildfoxrunning and Lina Baumann), Tina Luther (Ströver). Mediatonic: Marco Rose, David Hoesli, Cédric Zwicky. Sir Mary: Kevin Schälchlin (Media Consultant), Marion Nicolaus (Head of Media Operations & Intelligence), Eticus Rozas (AdTech & Data Manager), Fabian Habisreutinger (Strategy Director Media). Webrepublic: Nina Siermann, Jéricho Lämmler, Anastasiia Emelianova-Schmitt, Katja Martinello, Fanny Ruf, Chloe Hindes, Simone Lagomarsino, Maud Beydoun, Jill Rodenrijs, Patrick Mabillard. Implementation: RTK.

More articles on the topic