Swiss Radioworld and Publicis launch Spotify campaign for Cantadou
Radio agency Swiss Radioworld and Publicis Media are implementing an audio campaign on Spotify for Cantadou Switzerland. It draws attention to the diversity of the cream cheese product line.
The latest Spotify campaign by Swiss Radioworld and Publicis Media for Cantadou Switzerland is launched to coincide with the barbecue season. Under the motto "Enjoy the summer together", the focus is on the many possible uses of Cantadou's fresh cheese product line for barbecue and summer dishes. As a fitting accompaniment, the thematically matching Spotify playlist from Cantadou is also being promoted.
The Cantadou product line and the Spotify playlist are promoted via various media channels in German and French. The corresponding QR codes with a link to the Cantadou playlist were shown in advance on POS shelf brochures in selected Coop stores and in the Coop Grill magazine. In addition, a special Cantadou recipe booklet, audio spots, and video and display ads were used.
Cantadou Switzerland's specially created Spotify playlist "Grill on Repeat" was created in the run-up to the campaign and promoted using influencer marketing. Well-known influencers from German- and French-speaking Switzerland such as Nadja Zimmermann (@loumalou_blog), Elvira Legrand (@elviralegrand), Ella Zina (@ella.zina) and Tobias Burger (@tobias_burger_) called on their communities on Instagram to share their favorite barbecue songs for the Cantadou playlist.
Cantadou Switzerland thus relies on authentic and emotional campaign content to generate engagement. "We decided on this attention-grabbing 360-degree campaign, including audio advertising and a barbecue playlist, to offer our consumers a real additional benefit to the perfect barbecue experience," explains Emel Türkemis, Brand Manager Cantadou Switzerland.
On the agency side, Cyril Biland, Account Manager at Publicis Media, explains: "The campaign is designed to attract attention and encourage interaction by combining target-group-specific media channels and advertising media. With our planning we wanted to create consciously emotions, for which music stands now times. Darko Dunjic, Sales Director at Swiss Radioworld adds: "Many clients are not aware that audio campaigns can also be implemented creatively. This Spotify campaign is a great example of how audio can activate and work in conjunction with other media channels."
Various agencies collaborated on the campaign: For example, the influencer activities were conceived and implemented by PRfact, while Havas Village was responsible for the creative design of the campaign.
