Campaign by Jung von Matt: Mobiliar celebrates the down-to-earth nature of swingers

Mobiliar is once again the king's partner of the Swiss Federal Wrestling and Alpine Festival, or ESAF for short. Jung von Matt Limmat and Mobiliar get the reigning wrestling king Stucki Christian on board for this year's insurance campaign.

For the fourth time in a row, Mobiliar is the king partner of the Swiss Federal Wrestling and Alpine Festival, which will take place this year in Pratteln from August 26 to 28. For this major event, the Jung von Matt Limmat team designed the campaign for Mobiliar.

As down-to-earth as the wrestling festival is, so is the reigning wrestling king. Mobiliar celebrates this in this year's campaign, giving us a winking glimpse into the "royal" life of Stucki Christian. The teaser for the campaign, which has been running since the beginning of June, shows that he would rather have a sausage on the grill than the most distinguished fare on a silver platter.


The recently launched TVC and cinema spot then prove once again: Stucki Christian is not only the wrestling king, but also the king of down-to-earth in everything he does. In addition to the TV and cinema spots, the campaign is accompanied by a broad-based OOH, DOOH, print, social media and web presence.

Of course, there are also tickets to be won again. These will be offered as part of the campaign on together with a limited edition of literally very down-to-earth smoking chips for barbecuing: Namely, smoking chips made from the original ESAF sawdust for that real ESAF taste. These will also be available - independently of the competition - in the Mobiliar pavilion at the ESAF in August.

Responsible at Mobiliar: Angéline Willisch (Marketing Communication Manager), Silvia Siffert (Marketing Communi- cation Manager), Lorenz Jenni (Head of Brand Leadership & Marketing Communication). : Gaston Filippo (Art Direction), Johnny Grubenmann (Text), Annika Baur (Project Management), Vera Riemeier (Executive Project Director), Wolfgang Bark (Executive Creative Director), Cyrill Hauser (Chief Client Officer), Dennis Hoffman (Executive Strategy Director). Responsible at Jung von Matt Play: Natascha Imfeld (Art Buying & Agency Producing). External partners:inside: Jonathan Heyer (photographer). Responsible at Mediaschneider: Eva Rösner (Digital Consultant), Janine Nussbaumer (Client Service Director). Responsible at Stories: Tobias Fueter (Director), Tobias Dengler (DoP), Michèle Seligmann (Executive Producer), Nicole Spring (Producer), Heike Schreyer (Production Coordinator), Dennis Gnoni (Editor), Adrian Frutiger (Music), Maurizio Bergmann (Sound Design), The Frank Barton Company Madrid (VFX), Edoardo Moruzzi (Head of Postproduction), Céline Bindy (Postproduction Operator), Stefan Bucher (Postproduction Technical Manager), Dominic Rüegg (Postproduction Trainee), Patrizia Jäger (Styling), Julia Ritter (Makeup), Atelier Lomann (Equipment), Jingle Jungle (Voice Recording & Mix).

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