Serviceplan and Nussbaum make plumbers sweat
Hard-training plumbers and sanitary engineers are the heroes of Nussbaum's new online campaign, which promotes its diverse training courses with a wink. Because: Training is everything.
Technological progress is also advancing rapidly in the sanitary sector - and the demands on architects, planners, installers and building technicians are becoming increasingly complex. To ensure that everyone can keep up at all times, Nussbaum offers training courses in its customer house "Optinauta" in Trimbach - from drinking water hygiene to heat distribution.
This offer has now been promoted by Serviceplan Suisse with a digital campaign. In an entertaining way, it becomes clear that even in the sanitary industry it is not possible without sweat. If you want to get ahead, you have to work on yourself - and ideally attend Nussbaum's training courses.
Humorous stills and video ads were created in collaboration with photographer Jonathan Heyer. These can now be seen on all target group-relevant channels such as LinkedIn, YouTube and Facebook - and take interested parties directly to the training courses offered on the Nussbaum website. Just like the flyer, in which the sweating protagonists also play the main role.
Responsible at Nussbaum: Daniel Bader (Head of Marketing Communications and PR), Ivana Covella (Team Leader Marketing Communications and PR), Markus Hochuli (Course Moderator), Melanie Aebi (Digital Marketing Manager). Responsible at Serviceplan: Marcin Baba (Executive Creative Director), Michael Kathe (Creative Director), Peter Liptak (Text), Thomas Müller (Art Direction), Edi Walker, Valmire Ahmeti, Nicole Grogg (Consulting), Pam Hügli, Raul Serrat (Overall Responsibility); Jonathan Heyer (Film & Photography), All in Productions (Production).
