After Havas realized the campaign for Hirz yogurts, Lactalis Suisse placed its trust in the Zurich agency for Hirz cottage cheese as well. The basis for the new campaign was a specially conducted market research, which generated important insights into consumers and their product use.
The survey showed that Hirz cottage cheese was a popular product among Swiss households and was in line with current nutritional trends. In order to further increase the desire for cottage cheese, the application or the product benefits were placed at the center of the communication.
The current campaign for Hirz cottage cheese accordingly takes up the product's versatility on various channels and shows how Hirz cottage cheese can be integrated into daily nutrition - whether directly from the cup, in salads or for delicacies from the oven.
The 10-second spot will be broadcast on Swiss television and streamed online.
Customer: Lactalis Nestlé Fresh Products Switzerland. Agency: Havas Village Zurich. Directed by: Lukas Wälli. Production: Rocket Film.