Rod Kommunikation creates TV commercial for visually impaired organization

A campaign that is as sensitive as it is humorous promotes the services offered by SBS, the Swiss Library for the Blind, Visually Impaired and Reading Disabled.

Rod Kommunikation schafft TV-Spot für Sehbehinderten-OrganisationFor over 100 years, SBS has been committed to ensuring that visually and reading impaired people have access to books and educational materials. It does this by offering a wide range of products at the circulation desk as well as through in-house production, which transfers media into four accessible formats.

The campaign is aimed at people who can no longer read conventional printed books due to age-related visual or reading impairments, and their relatives. It points out the library's media offerings and possibilities at eye level and with subtle humor.

So that those affected - as in the current TV commercial - don't have to have their favorite books retold, but can simply enjoy them again themselves. Other measures include web banners and social ads.

Responsible at SBS Swiss Library for the Blind, Visually Impaired and Reading Disabled: Dr. Flavia Kippele (Executive Director), Roswitha Borer Amoroso (Head of Library Department), Henrike Strehler (Marketing). Conception and realization: Rod Communication. Directed by: Johannes Schröder. Production: Czar CH. Media: Zip Media GmbH, Farner Digital


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