Not quite saddle cowboys advertise for Galaxus

The new Galaxus campaign is supposedly all about cowboys. But they turn out to be neither smokers nor men of old.  

In its new TV commercials, online retailer Galaxus takes its audience on its usual humorous journey into an advertising genre that is almost forgotten but still familiar to older people: the cigarette ads of the eighties and nineties, staring at dirt and testosterone. But there, too, everything turns out differently in the end than you might think at first glance.

The three new films are available now through June 12, 2022 in theaters, TV and web TV, as well as online on YouTube in longer versions.

They are flanked in German and French-speaking Switzerland by a DOOH and OOH campaign with various moving and static subjects, which were created along the way during filming.


Responsible at Digitec Galaxus AG: Martin Walthert (CMO) Flurin Spring (Creative Direction), Ursina Grimm (Head of Brand Management), Julia Dürr (Project Management & Brand Management), Julian Stauffer (Art Direction), Sven Mathis (Graphic Realization), Luca Giugliano (Digital Marketing & Media Planning), Jean-François Arnaud & David Berthold (Translation). Responsible for film and photo production: Plan B Film GmbH (production company), HC Vogel (producer), Niels Vije (producer), Chris Niemeyer, Niels Vije, Ali Tseme (concept); Chris Niemeyer (script & direction), Roland Schmid (camera), Nina Weideli / Delighted GmbH (equipment), Gion-Reto Killias (editing), Adriel Pfister (color grading), Patrischa Freuler & Frederik Bauer (visual effects / graphic animation), Matthias Kräutli (music / composition), Christoph Benz / Jingle Jungle AG (sound design), Danijel Pek / Antitalent Croatia (service production).

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