New Sonntagsblick "Sunday belongs to me" campaign
With a cross-media image campaign and the claim "Der Sonntag gehört mir" (Sunday belongs to me), Sonntagsblick will be wooing new readers and subscribers from Friday onwards in TV commercials and with advertising motifs.
Fresh colors, elegant fonts and even better readability. Since the beginning of the year, the Sunday View in the new layout (Werbewoche.ch reported). The revised design is now being followed by a prominent image campaign. With the message "Sunday belongs to me," the special Sunday feeling is to be celebrated - in which the Sunday View should not be missing as a fixed component.
The campaign deliberately targets readers who have not yet subscribed to a newspaper on Sunday and are new to the Sunday View are to be inspired. For this reason, the newspaper is also a supporting element in the two campaign subjects and TV commercials.
"The campaign shows what we stand for and what we want to offer on Sunday: Journalism with attitude, which informs readers in an entertaining way - which enlightens them about the most important things in business, politics, society and sports," explains Gieri Cavelty, Editor-in-Chief at Sunday View.
The two campaign motifs can be found immediately on numerous online channels, as well as in the printed publications of the Blick and Ringier Groups. In addition, two TV spots will be shown on SRF and ProSieben/Sat.1/Kabel Eins Schweiz.
