The campaign is not intended to present the breadth of the product range, but to showcase individual highlights from the various categories: Toothbrushes made of FSC wood, pans made of recycled aluminum cans, napkins made of grass paper or, for example, wooden toys made in Switzerland by people with disabilities. Patrick Fuchs' still-life photos therefore also visualize the sustainable aspect of each product.
The campaign can be seen as a brochure, in the newsletter, at POS and on the Coop City website.
Responsible at Coop City: Pia Bracher (Head of CM/Procurement Near- and Non Food), Ursula Künzle (Head of Advertising WH), Katja Martucci (Project Management Advertising WH), André Deiss (Sales Planning). Responsible at KSP: Alba Rau (Art Direction), Barbara Sarras (Text), Jelena Germann (Graphics), Stephanie Waldvogel (Video), Anita Kummer, Uwe Schlupp (Creative Direction), Jashica Jayakumar, Melanie Hanimann, Aline Herzog (Consulting), Manuela Pasanen, Bianca Jäger (DTP), Patrik Fuchs (Photography), Rahel Morgen (Styling), Detail (PrePress).