Beauty campaign of Zalando: Swiss Tiktoker Kris Grippo with it

The digital-first launch shows in a short film people with different backgrounds and from different countries who have one thing in common: their beauty routines. This routine is a universal act and depends on how each person wants to show themselves in this intimate moment.

Directed by Albert Moya, "Discover Beauty at Zalando" is all about self-exploration, identity and the little beauty moments that make us feel good. Whether it's applying eye masks in the backseat of a car or sharing makeup with friends, the new campaign reminds us that while our beauty routines may be different, they ultimately connect us.

The film features diverse artists and popular voices from across Europe, including German actor Maximilian Mundt, best known for his role in How to Sell Drugs Online (Fast).

He says: "The story the film tells really sums up what the brand stands for - a space where no one has to pretend and everyone can be who they want to be. And that's what I believe in.

In addition to Maximilian, the film features Kris Grippo, one of Switzerland's best-known TikTokers who likes to break stereotypical gender roles, and Stella von Senger, model and makeup artist. They use beauty to communicate who they are and how they feel.

Meryn Pillay, Director of Marketing - Beauty on Zalando says, "This campaign is all about self-awareness. It's those beauty moments that make us feel good and connect us with ourselves and with others. At Zalando, we're building a beauty platform where people can discover and experiment with products, tools and ideas that interest them most and help them share their own beauty ideas."

The marketing campaign will run in Switzerland from April 1, 2022 to June 10, 2022 across multiple channels, including TV, OOH and the Beauty on Zalando social media channels.