"Go beyond": Teil.ch implements campaign for Grant Thornton
The Zurich-based advertising agency TEIL.CH is helping the auditing and consulting firm Grant Thornton to realign its brand.
The audit and advisory firm Grant Thornton is an organization operating in over 135 countries with more than 62 thousand employees worldwide. At the core of its services are the four areas of Audit, Tax, Advisory and Outsourcing.
Zurich-based advertising agency TEIL.CH was commissioned by Grant Thornton to implement the new branding campaign for Switzerland and Liechtenstein in the context of the brand's realignment. The aim of the campaign on the guiding principle "Go Beyond" is to increase brand awareness and publicize Grant Thornton's range of services.
Focus on various services
To this end, a concept was developed that focuses on various facets of the range of services and at the same time conveys the core elements of the repositioned brand. The communication creates a strong recognition effect through the intensive use of the brand color "Purple".
Striking key visuals consisting of a combination of typography and images attract attention and invite people to read on. The campaign is rolled out on digital and classic media and can be seen immediately with advertisements and online banners in Switzerland and Liechtenstein.