Coop and TBWA\Zurich support the Easter Bunny
Under the motto "Easter for me and you", Coop wants to show that the retailer leaves nothing to be desired, even on the sweetest holiday. The campaign, implemented by TBWA\Zurich, is once again running under the familiar image umbrella.
In a spring-like look and with a wink, the campaign shows that Coop's large Easter range will delight even the most demanding gourmets: children. And as we all know, they know exactly what's good.
The heart of the campaign is a 45-second spot that presents the Easter bunny in a surprising way and addresses the question of whether faith really can move mountains. The spot was produced by the directing duo Mirjam and Lukas Fröhlich from Shining Film.
In addition to TV and cinema, the spot will also be seen in various lengths in online advertising media. In addition, the campaign will be played on ads, social media, various banners, in the Coop app and at POS.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Lukas Schwarz (Head of Advertising Private Label/Image), Maryline Hermann (Project Manager Advertising Image/Proprietary Brands), Ivana Guggisberg (Project Manager Advertising Image/Proprietary Brands), Nicola Schöpfer (Project Manager Advertising Image/Proprietary Brands), Florian Lanovic (Head of Social Media/Online Campaigning), Lucas Bieler (Social Media / Online Campaigning) Oliver Pursell (Project Manager Social Media), Anja Nowak (Project Manager Online Campaigning), Joachim Von Allmen (Head of Advertising POS), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at TBWA\Zurich: Manuel Wenzel, Susanne Weeber, Anouschka Tschudi, Naomi Gulla, Susanna Fill, Nico Hediger, Massimo della Palma, Jan Krohn, Stefan Orian, Noemi Russenberger (creation), Sabrina Iseli, Barbara Waldvogel (consulting), Toni Rubera, Simona Mink, Noemi Rubera (DTP). Vhe responsible for Shining: Sophie Toth (Executive Producer), Yanik Müller (Senior Producer) Gustaf Richter (Line Producer), Mirjam and Lukas Fröhlich (Directors), Michael Saxer (Director of Photography), Alessandro Biffi (Editor) Unsere Farben (Grading), Hitmill (Music/SFX/Mix). Vhe responsible at HitMill: Fred Hermann (Composition, Songwriting, Producer), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management). Responsible at TWmedia: Stephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Flavio Garofalo (Digital Campaign Manager).
