Ruf Lanz and Hiltl present the vegetarian universe

Vegi pioneer Hiltl and its lead agency Ruf Lanz invite everyone to Corona to explore the vegetarian universe in a new way.

After a long period of compulsory certification, restaurants have been allowed to serve all guests again since February 16, 2022. That's why veggie pioneer Hiltl invites everyone to rediscover the vegetarian universe - with a galactic campaign by Ruf Lanz.

The vegetarian universe consists of the fixed star Haus Hiltl, which has been shining since 1898 (the oldest vegetarian restaurant in the world according to Guinness World Records), as well as various planets in the surrounding area: Hiltl Sihlpost, Hiltl Dachterrasse, Hiltl Vegimetzg, Hiltl Pflanzbar, Hiltl Akademie, and in summer Hiltl am See in the Badi Kilchberg and Hiltl am Strand in the Badi Mythenquai. In addition, Hiltl opened its first purely plant-based Hiltl restaurant, "planted.bistro by Hiltl," in 2021 in Planted's glass production facility in The Valley in Kemptthal.

The vegetarian universe is launched on posters, cinema slides, advertisements, postcards, a folding flyer with a digital journey through the Hiltl universe and a collector's passport. In order to also appeal to tourists coming back to Zurich, the campaign will appear in English.

 Responsible at Hiltl: Rolf Hiltl (overall responsibility), Patrick Becker (Head of Marketing & Communications), Milo Stegmann (Operational Head of Marketing).
Responsible at Ruf Lanz:  Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Armin Arnold (DTP), Miro Poffa (Consulting), Visual Composing: Ruf Lanz Art Department.

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