Valencia designs communication package for Coop Outdoor Trophy
The Outdoor Trophy is the 38th brand collection campaign to be launched in Coop stores. Valencia Kommunikation has been involved in the design of the Trophy for many years and has also created the appropriate communicative framework for the latest campaign.
With articles from Rewind, the 38th Trophy is all about the outdoors. From a hiking backpack with many functions to a practical hammock and an inflatable boat, 15 products are included this time.
Valencia created a comprehensive communication package including visuals: from moving images for digital use to print advertising media and various POS materials such as displays or 3D plates, the entire range of cross-channel communication is offered. The Boost Group from Steinhausen ZG is responsible for the concept development and product implementation of the Rewind Trophy.
The Outdoor Trophy is also supported by brand ambassador Evelyne Binsack. The Swiss extreme mountaineer, speaker and bestselling author is the first Swiss woman to conquer Mount Everest solo and to reach the North and South Poles from home with her own muscle power.
The Outdoor Trophy has been running since Tuesday and will continue until August 7, 2022 in Coop supermarkets, Coop Bau+Hobby and Coop City, as well as at Coop.ch. Collection stamps are also available in Coop restaurants.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Kathrin Wullschleger (Project Manager Advertising/POS), Raquel Garcia (Project Manager Advertising), Sandro Graber (Marketing Production/Purchasing Project Manager), Florian Lanovic (Social Media/Campaigning Manager), Anja Nowak (Social Media/Campaigning Project Manager), Annika Meier (Social Media/Campaigning Project Manager), Lucas Bieler (Social Media/Campaigning Project Manager), Oliver Pursell (Social Media Manager), Damla Polat (Social Media and Content Producer), Simon Grieder (Head of CM/Procurement Beverages/Specialty Stores), Daniel Vonach (Category Manager), Stefan Berberig (Purchasing Product Manager), Jacqueline Mega (Marketing Assistant), Pascal Gerhard (Project Coordinator), Carmen Mattich (Marketing Controller/Planner and Brand Manager Wine), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Janine Kuhn (Consultant), Lea Bantlin (Trainee Consultant), Nadine Gschwend (Art Director), Daniel Nussbaumer (Art Director), Sebastian Refardt (Senior Copywriter), Marco Fritz (Polygraf), Niklas Dunke (Polygraf)
