Zelebrand: Investor communication on Piëch electric car prototype

Thanks to the latest battery technology, the Piëch GT can be charged in less than five minutes using a fast charger. With a range of 500 kilometers, this is an undisputed top value.

But the Piëch GT is about much more than just technical advancement. "The new Piëch GT is intended to convincingly transport the genes of a classic sports car into the electric age," as Rea Stark Rajcic, Co-Founder and CDO of Piëch, puts it on record. These genes have now been brought to the tarmac and duly showcased in a prototype that is as high-performance as it is visually equal.

The measures conceived and implemented in this first phase essentially include a product film, a documentary film, various photographic measures, the launch of a "Waiting List" based on a newly revised and launched web platform, and various influencer marketing activities.

The company's agile asset light approach and the orientation of Zelebrand International have worked together ideally, as Toni Piëch, Co-Founder and CEO of Piëch expresses: "Zelebrand International has developed into a valuable partner for us within a very short time. They fully understood the brand right from the start."

The various photo and film shoots were mainly produced in Memmingen, where Piëch's development center is located, including a test track. Different crews and sets were orchestrated at the same time so that the various content requirements could be met. Ralf Kostgeld, Founder and Creative Partner of Zelebrand International:  "The whole team on set was blown away by this beautiful, innovative property. You can feel that in the implementation of the various measures."

Mygosh was the production partner; Zelebrand was responsible for the website and the digital waiting list in collaboration with Q, the fastest growing software agency in Europe (Deloitte Technology almost 500 TM EMEA). Q is represented in Switzerland by Zelebrand.

Also involved in the investor measures was Spiros Margaris, Advisory Board Member of Zelebrand International, venture capitalist and top global influencer in finance, fintech, AI and blockchain. His post on Twitter and Linkedin about the Piëch GT caused a sensation in the selected opinion leader target group with over 2 million impressions.

Responsible at Piëch: Toni Piëch (Founder), Rea Stark-Rajcic (Co-Founder/CDO), Claudio Gaverini (Vice President Brand & Industrial Design), Dennis Nadler (Manager Brand Experience).
Responsible at Zelebrand International/Q: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Spiros Margaris (Advisory Board/Strategic Influencer), Albert Trulls, Jerry Zimmerli (Art Direction) Samuel Zerbato (Director/DOP Documentary), Michael Oberwallner (Camera Assistant), Elia Quadri (Head Lighting/Gaffer), Claude Gabriel (Photography/Camera Making-of), Marvin Rohr (Drone Pilot), Clemens Becker (Sound Design), Q Switzerland/Worldwide (Web Development).
Responsible at Mygosh: Ilonka Galliard, Lamar Hawkins (Executive Producers Product Film), Olivier Monnard (Line Producer Product Film), Elias Ressegatti (Director Product Film), Daryl Hefti (DOP/Cinematography), Frithjof Ohm (Product Photography), Slaugtherhouse Visual Manufacturing (Post-Production), Anders Vesterdahl (Musical Arrangement, SFX, Mix), Yana Deshkova (Violinist).