"Working in the hospital? Pause and enjoy" - Campaign by In Flagranti for Solothurn Hospitals
In Flagranti captures the unique moments for Solothurn Hospitals (soH) that make working at soH special.
The enormous services provided by hospital staff have probably never been as present as they are today. This makes it all the more important for Solothurn's hospitals to find qualified personnel for their comprehensive range of somatic and psychiatric services.
For the new recruitment campaign of the soH, in flagranti puts the focus on the unique moments that characterize the activities in the hospital: Moments of gratitude, team spirit and professionalism.
A total of 15 emotional subjects are intended to show the attractiveness of the working conditions at soH at four locations in all areas of medicine, care and administration. With three waves currently planned until mid-2022 and a possible extension of the measures until the end of the year, the campaign reaches its target group via digital campaigning as well as classic instruments such as posters and DOOH placement in the canton of Solothurn.
Responsible at Solothurner Spitäler: Regula Roth. Photography: Tom Ulrich (Fotomtina).
Strategy, concept, implementation and media: In Flagrante Communication.
