Hey You! Erdmannpeisker enters its fourth year with Yummypower

The Biel agency created three new spots for Emmi's protein products - with an unusual direct approach

Because protein products are booming, Emmi Energy Milk High Protein was able to establish a clear positioning with the campaign developed in 2018 - and is now the market leader in the protein drink segment.

In 2021, Emmi commissioned the Erdmannpeisker agency to develop a new campaign that would seamlessly build on the success of the previous communication. The positioning "The great-tasting protein drink for sports activities" and the claim "Yummy Power" remain unchanged, and continue to sum up the combination of taste and power quickly and with style.

The basic idea of the new campaign is based on the insight that everything goes better and we have more fun when we have more power.

An unusual, direct approach was chosen for the implementation of the spots. In the playout with three different online spots, this makes it possible to respond to the media environment.


The direct approach was also retained for TVC, resulting in a surprisingly new formal language in the television format.

The campaign is supported and completed with OLVs, display and bumper ads.

Responsible at Marketing Emmi Switzerland: Etienne Schumpf, Amir Maslic, Sophia Meyer, Jasmin Stammler. Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Patrick Fawer (Art Direction), Rainer Neusius (Consulting). Film production: Brand film Switzerland.

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