Opening and closing cartons more easily: Digital campaign by Stuiq for Robatech

Robatech provides simpler packaging technology: The agency Stuiq has developed a digital campaign for the launch of the new product innovation.

In mid-March, Robatech launches the new Vivo area head as a product innovation within the scope of a digital e-commerce solutions showcase. This is intended to make the packaging process even more efficient and consistently aligned with user requirements.

The use cases "Easy Opening", "Packaging on Demand" and "Easy Closing" will be presented within the showcase in three dedicated webinars. Stuiq has developed a digital campaign to promote the event, focusing on well-known pain points of e-commerce customers. Three short commercials humorously show alternative solutions for opening and reclosing carton packaging. The pointed message: "It's easier that way".

The three spots are played out as a two-stage digital campaign in video ads on LinkedIn and as retargeting display ads. The push activities are completed with targeted inbound measures on the campaign landing page and by means of multi-level email marketing.

Responsible at Robatech: Kevin Ahlers (Head of Marketing), Claudia Singenberger (Corporate Communication Specialist), Leandra Huber (Marketing Project Coordinator).
Responsible at StuiqBenjamin Kocher (Digital Direction), Max Heinen (Creative Concept), Michi Döös and Sam Ribeiro do Couto (Camera, Post Production), Martin Niklaus (UI/Screendesign), Yannick Portmann (Consulting).

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