Serviceplan Suisse stages the coffee snack by Camille Bloch

With "So Nuts", Camille Bloch launched a snack in 2020, whose launch was accompanied by Serviceplan with the "crazy sensible" activation (Werbewoche.ch reported). Thus, the snack should not only taste crazy good, but also be reasonable at the same time, since it is made from a few, one hundred percent natural ingredients.

This duality is also at the core of the current advertising campaign created by Serviceplan Suisse for the launch of the new "So Nuts Coffee" variety.

In it, everything revolves around characters who have a crazy and a sensible side. A painter who sometimes practices her art in a decidedly wild manner, but sometimes also works in a very calm and concentrated manner. And a traveler who sometimes travels overloaded with luggage, but sometimes also shows himself sensible and takes only what is necessary with him. The crazy sensible characters are illustrated and were animated for the digital advertising material.

The campaign started at the beginning of February 2022 and includes digital ads, social media ads, digital-out-of-home, and point-of-sale measures. In addition, sampling campaigns will be carried out at train stations and universities throughout Switzerland.

Responsible at Chocolats Camille Bloch: Daniel Bloch (CEO), Manfred Stiefel (Director Sales and Marketing), Fabienne Leuenberger (Marketing Manager), Oliver Guenot (Senior Product Manager), Amélie El Kadiri (Marketing Coordination). Responsible at Serviceplan Suisse: Nadja Tandler (art direction), Günter Zumbach (text), Dominic Shota Schweingruber (motion design), Dario Pucci (web design), Sidonie Bauer, Edi Walker, Andrea Staub, Audrey Isaak (consulting), Carmen Anderegg (production management), Barbara Meier, Victor Borel (DTP), Marcin Baba (executive creative direction), Pam Hügli, Raul Serrat (overall responsibility). Florian Zwinge (illustration).