Coca-Cola campaign puts gaming fans in the spotlight

2021, Coca-Cola launched the "Real Magic" brand platform. On Monday, the associated campaign "It Must Be Real" was launched in Switzerland. The Swiss German voice-overs are spoken by Chiara Castelli and Kevin Lütolf.


The video for "It Must Be Real," which is also the centerpiece of the campaign, shows young people who like to spend their time in front of the screens of their mobile devices. They play games or watch movies and feel a range of emotions - euphoria, fun, excitement. Coca-Cola is staged as a beverage that provides refreshment during breaks. Scenes from the mobile game "Wild Rift" by Riot Games are also shown.

The cast of the commercial is made up of real players from around the world. "The voiceovers in the local version are spoken by singer Chiara Castelli and influencer Kevin Lütolf," explains Marco Manzo, Brand Manager Coca-Cola TCCC Switzerland.

In addition to TVC, OLV, traditional and digital OOH advertising, the "It Must Be Real" campaign will also launch influencer marketing and a store floor activation on the 330-mililiter can. On a local level, there will also be an online promotion in the Coca-Cola app where participants can win prizes.

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