For the launch campaign, Rod Kommunikation sets the scene for the new Peugeot 308. In addition to a dynamic look, the new model also shows its purist proportions and also the technologies of the new Peugeot i-Cockpit.
In addition to the new model, Peugeot is also presenting itself for the first time with a new corporate design and corporate identity. In the new hybrid model, Peugeot combines classic timelessness with an unagitated modernity. The classic launch campaign is designed to further emphasize these characteristics.
The launch of the Peugeot 308 is accompanied by a national multimedia campaign. In addition to OOH measures, DOOH, digital ads and social media ads are also being used.
Responsible at Peugeot Switzerland: Tobias Dilsch (Marketing Director), Stéphanie Maussion (Communication Manager), Maria-Alejandra Rüeger (Digital Communication Manager). Creation and realization: Rod Communication. Media: MMB Media Agency, Online Marketing. Lithograph: Blue Horizon.