Rod shows where the "European Museum of the Year" stands

Europe's Museum of the Year is in Lenzburg. Rod Kommunikation communicates the prestigious "European Museum of the Year" award for the Stapferhaus in an awareness campaign.

European Museum of the YearImagine a Swiss museum wins the Oscar of the museum industry - and no one finds out about it. In 2020 and in the middle of the pandemic, that's exactly what happened to the Stapferhaus Lenzburg. Together with the museum, Rod has now made sure that Switzerland finds out about it.

The largest QR code the country has ever seen is intended to attract commuters from the train to the Stapferhaus. Additional posters at train stations and at well-known museums should ensure that the target group becomes aware of Europe's Museum of the Year. On the landing page, interested parties could benefit from discounted tickets and small surprises. A guerrilla campaign in various Swiss cultural venues also ensured additional visitors to the Website and in the current exhibition "Gender.


Responsible at Stapferhaus: Sibylle Lichtensteiger (Artistic Director and Overall Management), Noemi Fraefel (Responsible for Communication and Marketing). Conception, creation and realisation: Rod Communication.

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