Numéro10 creates nationwide campaign for FernUni
The bilingual Bernese agency Numéro10 produces the new awareness and image campaign for FernUni, the university institute for online studies in Switzerland.
The concept of the campaign is to emphasize the special profile of those who pursue distance learning alongside their work, family life or sports career. They are striving and versatile people who fulfill many tasks in multiple roles on a daily basis at the same time. In a word, they are plural.
This plurality is intended to provide an original point of friction in the campaign by subverting the rule of congruence of personal pronoun and inflected verb.
The nationwide campaign consists of a spot for the internet and social networks as well as two billboard and DOOH subjects.
