To position Zurich Airport as an attractive center for shopping and fashion, the agency worked with the client to develop a campaign and produce moving image content for digital communications. The focus was on the airport and the stores, restaurants and bars located within it. The brands promoted in the videos are Grieder, H&M, Bayard, Hallhuber and Jelmoli.
The eight-part video series "What's your style?" is designed to motivate the community to create its own content. The fashion series shows eight different looks from five fashion partners at eight different locations at the airport. The target group is to be inspired to put together their own style in the stores at the airport and to stage it in extraordinary locations. A dedicated hashtag and "instagrammable locations" are to provide user-generated content on various social channels. Digital steles at the airport connect the on-site experience with the digital community.
Zurich Airport wants to position itself as an attractive destination and experience in Switzerland. For this purpose, the commercial partners are staged, current products are placed and insights into the world of the airport are provided.
Jim & Jim was responsible for strategy and creative implementation - from concept development to photo and video production, the agency managed the entire fashion campaign from a single source. It also advises Zurich Airport on social media marketing.
Responsible at Zurich Airport: Mevina Studer, Erich Brändle, Hanspeter Hunger. Responsible at Jim & Jim Fabio Emch (Overall Direction), Bianca Stofer, Andrin Buchli, Melanie Luu (Idea and Concept), Matthias Kappeler (DOP), Melanie Luu (On-set Production), Bianca Stofer (Director), Jonas Stirnimann (Gaffer), Stefan Müller (AC), Chiara Hess (Runner), Bianca Stofer (Photography), Kim Steiner (Hair & Make-Up), Bianca Stofer (Post-Production and Color Grading:). Model agency: Visage International Model Agency.