Homegate focuses on real estate marketers
Happy Content has launched a campaign for Homegate with the claim "Real estate professionals do everything for their customers". The 90-second spot is intended to show the versatile work of real estate professionals with a wink. Supplemented with multi-channel marketing, the spot will be shown in B2B-relevant channels as well as at industry events.
Real estate marketers often combine several professions at once with the goal of efficiently marketing the rental or purchase property and making their customers happy. "To honor the work of real estate professionals, Homegate today launches the campaign "Real estate professionals do everything for their customers," says Jasna Smojvir, Head of Customer Marketing at Homegate. "With a wink, we want to draw attention to precisely this versatility of the profession in the spot and thank our professional customers."
At the same time Homegate would like to show its private users the possible advantages and the competence of marketers for the next rental or sale.
Extensive B2B multi-channel marketing campaign with spot at its center
The spot is at the center of a B2B multi-channel marketing campaign. It is minimally branded to offer real estate professionals added value in communicating their services and to encourage distribution. In addition, the spot, visuals and message are shown on social media, but also in particular in trade media, portals and events.
Responsible at Homegate: Jasna Smojvir, Loïc Privet, Sandra Pahl, Fabian Korn, Janina Hopfer. responsible at Happy Content KLG (concept & production): Patrick Mueller (director), Michael Eggler (cinematographer). Responsible at Beyonder (social media implementation): Chris Beyeler, Luca Conconi.
