Campfire implements colorful campaign for Twinings Wellbeing Bio
Tea manufacturer Twinings launches a new feel-good line and shows in a campaign by Campfire that it has the right tea for all consumers and every moment.
For the communicative support of the market launch of the new product line "Wellbeing Bio" Wander commissioned the Biel agency campfire, which was already responsible for the redesign of the brand communication of Twinings in 2019, as well as the two-year campaign (Werbewoche.ch reported).
With the message "You decide how you feel," Twinings addresses the growing desire for self-determination and the increased health consciousness of today's society. The new campaign aims to combine these two trends with the product promises of the six new organic feel-good teas: Whether it's a pick-me-up or a motivational boost - in Twinings' colorful tea assortment, all consumers* will find exactly the tea that meets their needs. The various teas accompany the protagonist in the commercials in her overcrowded everyday life and are staged as enablers.
For the launch of the new product line, a key visual and, together with the film production company Crunch, an umbrella spot and several product spots were created, which will be distributed on digital channels to specific target groups and broadcast on TV during the 2021/22 tea season.
To further exaggerate the established colorful world of Twinings, the spots were shot in completely monochrome settings.
Responsible at Wander: Sarah Zumbühl-Kieser (Brand Manager Twinings), Georg Kundert (Marketing Manager). Responsible at Campfire: Dirk Unger (Art Direction), Michèle Bash (Strategy & Project Management). Conception and realization of spots: Crunch.
