Brain2 realizes job poster with quick application for Maltech

Brain2 is looking for mechanics and truck pilots for Maltech with a poster campaign where applicants can apply via WhatsApp.

Simpler, faster and yet to the point was the briefing for Maltech's latest HR assignment. For this, Brain2 developed a poster campaign that can be seen until mid-February in the vicinity of the Maltech locations in Bern, Härkingen, Perlen and Cheseaux-sur-Lausanne.

In addition to the classic posters, posters will be placed in hip pubs and sports centers in a guerrilla campaign. "We have invested a lot in the service quality of our locations, now we also need the good professionals to go with it. A job ad is no longer enough here, we have to break new ground," explains Eric Hunizker, CEO of Maltech.

The billboards and posters will also be accompanied by a call for quick applications on popular social media channels.


Responsible at Maltech: Isabelle Schärer (Head of HR); Mike Bingesser (Pictures). Responsible at Brain2 (strategy and creation): Oliver Kindhauser.

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