Noord redesigns campaign for BFU ski vignette
Noord has redesigned the BFU ski vignette campaign for the BFU accident prevention advisory service. The campaign aims to remind skiers in a humorous way to adjust their ski bindings correctly.
With the correct adjustment of the ski binding, the risk of accidents on the slopes can be significantly reduced. At the start of the ski season, the BFU has therefore launched a campaign for the BFU ski vignette, appealing to skiers' personal responsibility to have their bindings checked and adjusted annually at a sports store.
Around 800 sports stores in Switzerland use the BFU ski sticker, which confirms that a specialist has correctly adjusted the ski binding based on the customer's personal information and checked it with a standardized testing device. After the check, the specialist dealer affixes the BFU ski sticker to the ski, which also immediately reminds the customer of the next appointment for the adjustment.
Noord has redesigned the campaign and is positioning the BFU as the sender. The current campaign provides retailers with information material and ski vignettes. The target group is picked up with animated short videos on social media and posters in the slope restaurants.
