Ruf Lanz and VBZ start the new year with good intentions
At the start of the year, VBZ and its lead agency Ruf Lanz are rolling in with a topical subject. For everyone who wants to quit smoking.
A good 20 years ago, Ruf Lanz set the course for the VBZ campaign "It pays to change trains". Since then, the advantages of public transport in Zurich over private motorized transport have been staged again and again.
The current motif for the start of the New Year is aimed at all those who would like to stop smoking in the New Year. Because if you switch from car to streetcar and trolleybus in Zurich, you'll be using climate-friendly electric energy. And because the streetcar saves you the trouble of finding a parking space and stopping at the gas station, you not only protect the environment, but also your nerves and your wallet. It's no wonder that hardly anyone who switches from car to public transport in Zurich ever falls off the wagon.
The current VBZ New Year motif appears in large format in 20 minutes and will be distributed via Twitter, Facebook and Instagram.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). External partners: Flaeck, Tobias Stierli (CGI).
