Cavalcade announces the final season of "Wilder" for Play Suisse
Play Suisse announces the final season of the series "Wilder" with a campaign. The agency Cavalcade from Lausanne implemented the videos for the SRG streaming platform.
The message will be added as a "call-to-action" to the existing campaign launched in September 2021 (Werbewoche.ch reported).
The teasing phase in the form of videos and digital OOH reminds you to prepare for the new episodes. And the best way to do that is to watch - again - the first three seasons with the main characters Rosa and Manfred.
The teaser is followed by the launch campaign, based on the "Switzerland in its original version" concept introduced in the fall. "Wilder" is communicated by means of tag-on on the TV spot for Play Suisse as well as digital short films and banners. This is intended to further increase awareness of the platform and consolidate its positioning.
The campaign can be discovered immediately on SRG channels in digital media as well as DOOH. The media strategy and planning were developed by Mediatonic.
Responsible at SRG: Gilles Marchand, Bakel Walden, Pierre-Adrian Irlé, Delila Kurtovic, Emmanuelle Masset, Eliane Noverraz, Jessica Morley. Responsible at Cavalcade: David von Ritter (CD), David Lesage (AD), Boris Declerck (text), Camille Natalini (graphics), Samuel Leurs (motion design), Katia Lallart (account).
