Ruf Lanz and APG|SGA: The never-ending Corona story
APG|SGA uses its DOOH advertising space to support the Federal Office of Public Health's (FOPH) call for vaccination - with a billboard campaign by Ruf Lanz.
The OOH company APG|SGA uses its e-boards and e-panels to call on the general population to get vaccinated in the spirit of the FOPH. Those who get vaccinated also make an important contribution to ensuring that a return to a normal, mobile everyday life will soon be possible. The campaign for this was conceived and realized by Ruf Lanz.
The creatives dramatize the now never-ending Corona story using well-known book titles that deviate strikingly from the norm. Because for almost two years now, nothing has been the same. The meaningful slogan appeals to solidarity: "We can only get out of this story together: get vaccinated now."
The vaccines, which are fortunately sufficiently available in Switzerland, offer effective protection against symptomatic infections, especially against severe courses of the disease, and they reduce the risk of transmission. Every complete vaccination helps to relieve the burden on the healthcare system and to combat the effects of the pandemic.
Six subjects have been unfolding their effect on APG|SGA e-boards and e-panels in German-speaking Switzerland since December 27. The six motifs are also used in animated form.
Responsible at APG|SGA: Beat Holenstein (Head of Marketing & Innovation), Lejla Islamovic (Marketing Communication Manager). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction & Book Design), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). External partners: Rodo Works (Motion Design).
