In a first phase, the Zurich agency developed a look & feel and advertising concept to ensure a uniform appearance with a great recognition effect. In a first flight, the focus will be on SEO/SEA and social media measures, using Google Ads, an extensive GDN campaign and Facebook and Instagram advertising. To increase the advertising pressure across all media, advertisements and posters will be used as a supplement.
The advertising highlights individual products from the store and provides information about the extensive range. The individual visuals show situations that fit the respective product with a wink of the eye. Hashtag headlines underline the digital aspect of the online store and turn a striking subject into a key visual with just one keyword.
The campaign, which is already underway, will continue until and including 2022.
Responsible at Dromenta: Markus Koch (Managing Director). Responsible at Teil.ch: Alain Zeiter (Consulting), Martin Zeiter (Creative Direction), Tina Eggimann (Creation).