Neuzeichen and Schulthess Clinic bring new joy to movement
The Neuzeichen agency launched the Schulthess Clinic's current campaign with the core message "New joy in movement".
The primary concern of the Schulthess Clinic is to use modern invasive and conservative methods to restore the mobility of its patients and provide them with lasting relief from pain.
The claim "New joy of movement" was developed from the basic idea that with the help of the Schulthess Clinic pain goes and freedom of movement comes. In combination with the subclaim "Your specialists for orthopedics", the claim forms the basis for the future communication of the Schulthess Clinic.
Neuzeichen is launching this message in a new campaign with over 15 motifs. The various subjects show the naturalness of the movement mechanism in every age group - be it during a walk, a hike or during sports. All campaign subjects can also be precisely located geographically. For example, the pictures show the Dolderbahn in Zurich, which serves as a starting point for walks, hiking trips or sledding all year round.
Responsible at Neuzeichen.chChristian Carpino (Chief Creative Officer), Jan Weber and Felix Heinen (Creative Director & Designer), Saskia Ciliberto (Project Assistant and Coordination), Beni Krieger (Text Producer).