Scholz & Friends for JustDrink.ch: Few words for a lot of service
Zur Bekanntmachung des E-Commerce-Getränkelieferdiensts JustDrink hat Scholz & Friends Zürich eine digitale Markenkampagne entwickelt. In kurzen Formaten setzt diese die Serviceleistungen von JustDrink pointiert in Szene.
"You just drink!" is the campaign message of the beverage delivery service from Feldschlösschen. It focuses on both the broad range of products and the consistent convenience and service positioning. With services such as delivery to the fridge and reverse vending, JustDrink takes care of all the work involved in beverages for its customers.
The campaign dramatizes these and other services with a brand testimonial in the form of a taciturn but kind-hearted butler. He takes care of everything reliably and with complete dedication. If the customers interfere themselves, he rebukes them with the unmistakable message, "You just drink!" That's all he ever says, but that's what he always says. This is how the name JustDrink is to be anchored in the minds of consumers.
The orchestrated campaign with a focus on moving image formats includes three short commercials and bumper ads that match the respective services. A key visual and more than 20 additional images and animated GIFS present the new brand testimonial in the context of very different themes, seasons and sales events.
The campaign will be used successively on TV, online video, display banners, branding days and social media.
Responsible at Just Drink: Regina Wurz-Janssens (Head of Marketing), Jérôme Rueff (Brand Director), Astrid Roland (Senior Brand Manager). Responsible at Scholz & Friends: Luca Stancheris, Maira Weidmann, Martin Stulz, Roger Krage, Joana Faria, Aster Loerli, David Fischer, Christian Vosshagen (Creation), Markus Brink, Mathias Rösch, Tobias Händler (Strategy & Consulting), Lena Altorfer (Strategy), Michaela Edl (FFF). Directed by: Andrea AJ Colomb. Photography: Andi Galdi Vinko. Production: Markenfilm Switzerland; Florian Studer (Producer).
